We often find that discovering what makes a business unique, how they differ & why they choose certain details to represent their business, a fascinating adventure.
Whilst working with the talented Tatjana Green from Brought To You By, we met the team from Rustica…an authentic bakery in the heart of Fitzroy, Melbourne.
Rustica, the name itself lends to an edge of individuality. The décor trickled with warmth with the aroma of freshly baked bread, welcoming each person who entered the door. Yet this was not an ordinary bakery – the passion & unity is what makes Rustica distinctive.
For this shoot & production piece, we wanted to defy convention and venture into creating a clip that broke down the barrier of normal…
Combining a shoot from a live working day with detailed studio scenes to accentuate the experience of flour, this short has dared to be different.
Courtesy of Finessence Photography, Preface Films is able to share some of the BTS shots from the day – enjoy