Communicating with staff in large corporations can be a challenging process. Many departments use staff meetings to talk through events that are occurring in the organisation. The challenge however is that unless management is there personally, key messages and thoughts to local or rural areas are harder to be shared. Emails and newsletter are a common form in our modern era. But one thing to consider is, how long is your ‘inbox’? What gets prioritised and what gets forgotten. If you can easily miss a communicatio9n, chances are your staff do too. Instead of sending out emails, you may want […]
This year, Rochelle will take the stage to discuss how businesses can use video as part of their marketing strategy. Providing practical advice, she will share her knowledge of what types of video you should be sharing and ‘when’ in your strategy timeline. What I find is that many people don’t realise that there is sort of a timeline of what should be shared first and so forth. To be truthful, it wasn’t until I did a webinar series run by Ben Amos from Innovate Media, that it all made sense. I hope to explain and give some examples of […]
WHERE IT BEGINS When meeting people for the first time, most will ask what we do. Instinctively the words “we create videos for small businesses” pops into mind. Video content for the world of business can vary depending on what the purpose and audience is. We often label the types of productions so people can identify with the product. There are testimonials, training videos, brand stories, documentaries, events, promotional videos and the list can go on. And in the end, after really considering what all of these types of videos do, there are two most important components of a strong […]
I can’t believe the cost of that event?!?! This is an objection most event organisers would face and can sometimes, in spite of an amazing array of presenters, be hard to overcome. I’ve organised events myself (for my video industry colleagues) and have on many occasions heard these very words. How do you justify? How do you over come this? How do you prove that the educational and social events organised are AMAZING and well worth the investment? Play Strategic Most event organisers will use multiple strategies to get the word out about the planned event. There will be blog […]
As an educator, I know the value of keeping an audience engaged. It can be a tough gig and especially at a conference where a key goal is to be visually stimulating and educational. This year we teamed up with Nicola McKay, FBA Vic State Manger to create a video case study that became the basis and reference point for all other presenters. For FBA, the case study has become a far greater tool than just for the event. In speaking with Nicola, she has mentioned that many attendees have since spoken about the video, which allowed them to put […]
Travis Burge at LinkedIn :: Profile Video Personal Brand // Melbourne Corporate Video ~ Preface Films from Preface Films on Vimeo. It has often been talked about how video is such an effective tool for business. It can also be said that film can highlight your personal achievements, thus creating a bio that speaks volumes beyond just the written word. For this project, we worked with Travis Burge, Business Leader and Disruptive Technology Evangelist from LinkedIn Melbourne Office. Drawing on his expertise, our goal is to showcase the skills he has and the traits that have made him a valuable […]
This personal story that Craig shares, has a deep rooted purpose that explores men’s health. As part of a personal project, Craig has embarked on a journey to capture the amazing images that men in their sheds experience. In answer to a call to support his project with a film piece, Dean undertook it as his personal project, using his talents & energy to create something that he too is passionate about….stories with soul! A note from Craig about his project: Men Shed Photography – A method of therapeutic health benefits through the use of photography as a visual narrative […]
Melbourne Corporate Video// Bluey Australia – Live Active Everyday :: Preface Films from Preface Films on Vimeo. Working with amazing Australian based companies is always a pleasure. This journey took the team through Lake Crackenback, The Blue Mountains and parts of Sydney central, to create an action packed clip that showcases the endurance of Bluey Merino garments. Preface Films is proud to present the Bluey Australia – Live Active Everyday With Special thanks to Brendan Davies, Matthew Tripet, Joanne Brischetto, Jason & Rebecca Lorch, Favourite Cycles Manly & Sydney Harbour Kayaks Music Licence: The Music Bed
In working with Premier Studios, we were looking at creating a film that not only shared the important points of how their style differed to others in their industry, but show it in an authentic way. It is an amazing experience to have the trust of a client, one who appreciates your expertise & creativity in getting the job done…this makes the job more rewarding because we ourselves have great heart and soul in the task at hand. Music Licence: The Music Bed
Melbourne Corporate Videos // FBA Accredited Advisers:: Preface Films from Preface Films on Vimeo. One in a series of videos we have created for Family Business Australia, illustrates the benefits within the organisation. The role of Accredited Advisers can be quite mystifying – in this vignette, we speak with Fotini Kypraios about her role and the role advisers play in working with family businesses. We also speak with Adele Levinge from Dennis Family Corporation with first hand experience of working with advisers. Music – Audio Jungle
The first of many film clips that the team at Preface will be creating for Family Business Australia (FBA). FBA is a peak body who is dedicated in working with family businesses, to advocate on behalf of their members, promote their successes and foster their sustainability and longevity. Steve Sampson from Lionel Samson Sadliers Group & the current national FBA chairman, addresses new members and welcomes them into the FBA community. In this video clip, Steve shares some of the opportunities available and introduces some of the recognised members who have contributed in the growth of Family Business Australia. We […]
With a new addition to Office Space Central at Flemington Rd, we were asked to create a video to promote the appeals of the location. Our meeting with the office manager highlighted key points that he wanted to bring out – close to the city, freeways and parks, with onsite parking available. Taking this on board, our team put their heads together to create a promotional film that captured the essence of this office space. As a business owner, we felt that seeing these benefits through the eyes of a professional would make this company stand out from their competitors…real […]
Melbourne Corporate Video // Olinda Tea House:: Preface Films from Preface Films on Vimeo. Crafting this clip has been an absolute pleasure – we have been fortunate enough to have an amazing story & a majestic location to film at. The Olinda Tea House, is no ordinary tea house. In sharing their story, you are filled with the warmth, love and beauty that encompasses this place. With early beginnings as a pathway to heal from loss, a beautiful dream became a reality. There are so many treasures to discover…with experiences that are breath taking. Bringing together all the things they […]
Taking an approach that differentiates Crystal Palace to their competitors was a goal in producing this film. In speaking with Peter & Tony, we realised and appreciated the depth of their service…that it extended beyond merely providing catering on the day of an event, to truly building a relationship with their clients as family. This film culminates three events that reflect the energy and passion of Crystal Palace Catering. Showcasing behind the scenes filming of the dedicated staff and management reveals why they are leading the path as choice caterers for wedding clients. In keeping with Preface Film’s approach by […]
Seldex Story // Crafting photo albums that last forever! from Preface Films on Vimeo. Our world is moving at such a rapid pace – it has become a digitalised world. Often I feel we forget the meaning of photos…even though we know the value and treasure them deeply, it can be something we take for granted. Families share images online to the world – with so many options from facebook, instragram and so on. But what about the album? Have we forgotten the experience of sitting around the table and reliving these moments? This story shares the detail & care […]
Melbourne Corporate Video // AFA Group ~ Committed to your Dreams! :: Preface Films from Preface Films on Vimeo. Preface Films was commissioned to work with the AFA Group to create a series of videos that delves into the stories of real life clients. With this first project, we explore a now retired client whose life changing experiences and commitment to his family business, would be drastically different if not for the advice and guidance given by the AFA Group. For this project, our team explored what was unique to this client – what he enjoyed as part of his […]
Crafting a story that is geared towards our own industry, video producers is somewhat of a challenging exercise. We had in our minds the need to focus on key elements that the AIPP wanted to bring out, whilst being fully aware of the need to make this a creative film clip. With such synergies lying between video producers and photographers, we looked at honing on elements that were both similar and unique. The focus on lighting and composition as the two transferable skills between the art forms, with audio being a speciality to video production help form the composition of […]
Rustica Sourdough Bakery & Cafe is situated in the heart of Brunswick St, Fitzroy. Melbourne is known to be a town that’s full of artistry & character. The diversity of the culture allows for creative people to bring their own individuality into everything they do. So is the case with Rustica – a bakery with unique charm that brings warmth as you enter the doors, yet with a style that is truly rustic. For this piece, the team of Preface Films & Brought To You By have captivated the “dare to be different” philosophy of the owner to create something […]
Melbourne Corporate Video // Office Space Central – Keilor Rd :: Preface Films from Preface Films on Vimeo. Urban Workspace – Providing Serviced & Virtual Offices in the heart of Keilor Rd Niddrie, Melbourne. This project is seeking to be an innovative approach in promoting virtual offices as a real approach & a business solution. Using the talents of Bart Easdown to enhance the characteristics & benefits of the site was a key element. The focal points to be promoted were: * location – to city & airports * secretarial service * boardroom access * a thriving locality which creates […]
While talking to Candice about creating a profile video, there was one thing that stuck in my mind – many people have no idea of what is involved in being a planner. Planning an event is arduous – it takes an insurmountable amount of time that no one could appreciate until they are walking in a planners shoes. This is how we envisaged her clip to be. With such a vibrant personality and energy, our thoughts crossed to the movie, “Devil in Prada”. The fast pace, the high heels, the organised chaos that creates a master piece of an event. […]