Have you made a significant retail purchase lately? As a rule, I avoid the shops, as I am a busy business owner and my time is precious. As a video producer, I’d like to share a recent purchase experience where I found myself smack bang in the buyer journey experience. I enjoyed this purchase process for two very different reasons. The first reason was because I needed to update some of my tools of trade, and the second reason was because I experienced the third step in the buyer journey, which I often share with clients when we talk video […]
We love to share how communities are cared for and tell their video story! This is a glimpse of a recent visit to Broken Hill and the Royal Flying Doctors Service with Australian Clinical Labs. You don’t often get to see behind the scenes and how one organisation supports another – they are amazing people in Broken Hill and a great strength to the community! Your stories, your people – let us film them for you to share! Call (03) 9740 8018, email info@prefacefilms.com.au
We are living in interesting times where we are required to consume a lot of information each day. Whether it be on your device, television, on the way to work, when you put petrol in your car . . . there’s a lot to take in. If your role is to help your brand, service or organisation get noticed by the right person, how do you combat this? It’s critical to get the right people to notice you, and yet, and with so many messages coming at people every single day, you need to do this well to […]
In the last few years I’ve been exploring in detail the importance of viewing your content goals in the context of the emotional connection and outcome you are trying to achieve from the person or people or group you are trying to influence with your content. Understanding this for both Preface Films and our clients, has enabled me to develop a much deeper understanding that I use with with clients wishing to achieve greater results with their video content. Start at the Beginning Understanding the buyer journey is at the heart of the approach I take with clients who wish […]
Why it is Important to Understand the Buyer Journey There are 3 steps in the Buyer Journey including: 1. Why – The Importance of Emotional Connection 2. How – Getting the Right People to Notice?! 3. What – The Final Rational Decision to Buy / Act (AKA conversion!) I like to visualise the 3 steps in the buyer journey as a timeline (as per the diagram below). While there are not specific dates, there is a natural order that shows us when a client travels that road, creating a visual that helps my clients understand the need to plan appropriate […]
Promoting your next event, conference or seminar should happen now. One of the biggest challenges for any organisation who run events, is to show a wider audience a glimpse of what the event is all about. For Monash University’s OH&S Department, our goal was to capture the day and show all of the elements that they pull together, to create an experience for their attendees that’s not only engaging but fun. This is a glimpse of their 2016 OH&S conference that was held at Clayton. Monash will use this clip on the web, in opening addresses for meetings and to gain […]
Everybody knows that staff training is important for any business. Right? After all, if you don’t train new staff successfully then they won’t be effective, they won’t be engaged and may feel overwhelmed. The question is how do you train and educate new and existing staff in a fun, memorable and cost effective way. The answer for many businesses is video. Video has the advantage of training and educating the viewer, while also engaging them. This means your staff will retain more information and will be effective sooner. Here are the reasons why videos are ideal for training and […]
Use these 5 simple tips to help you create engaging, compelling and successful corporate videos. 1) Determine the Purpose of the Corporate Video The most important step is to figure out the purpose of your corporate video. Corporate videos are ideal for communicating to your clients, or your staff. They are an effective tool for advertising, branded content, corporate communications, sales presentations, customer service, training or internal communication. So ask yourself what is the purpose of your corporate video. Is it to: • Find new clients? • Engage with existing clients? • Find new employees? • Share important news with […]
Business is all about trust and relationships. And one of the best ways to build trust is to engage with people by telling your story. Why? Because everyone loves stories. We heard them growing up. In fact, stories have been the main way of communication for thousands of years. When stories are told effectively, they engage, capture and inspire your audience. And they allow people to connect with you and find out about the people behind the brand. It’s no wonder storytelling is the most valuable way to connect with your audience. And one of the best ways to […]
Communicating with staff in large corporations can be a challenging process. Many departments use staff meetings to talk through events that are occurring in the organisation. The challenge however is that unless management is there personally, key messages and thoughts to local or rural areas are harder to be shared. Emails and newsletter are a common form in our modern era. But one thing to consider is, how long is your ‘inbox’? What gets prioritised and what gets forgotten. If you can easily miss a communicatio9n, chances are your staff do too. Instead of sending out emails, you may want […]
This year, Rochelle will take the stage to discuss how businesses can use video as part of their marketing strategy. Providing practical advice, she will share her knowledge of what types of video you should be sharing and ‘when’ in your strategy timeline. What I find is that many people don’t realise that there is sort of a timeline of what should be shared first and so forth. To be truthful, it wasn’t until I did a webinar series run by Ben Amos from Innovate Media, that it all made sense. I hope to explain and give some examples of […]
Your questions Do you ever wonder what your customers think of your business? Do you wonder whether they remember you? Are you curious about what they say to their friends about your company? If these are questions they you ponder over, then you may want to consider the strength of your brand power & improving your brand awareness. So what is brand awareness? It’s about: Letting your potential clients know who you are and why they should do business with you Getting your message out Making your brand known Creating a loyal and solid customer base Standing out from your competition If […]
Monash University’s OH&S department approached us back in 2014 to discuss creating videos that would help elevate the training modules, and create a vibrant experience for their learners. Traditional computer based learning focused on questions, written storylines, some animation and a series of questions to test knowledge. The Monash OH&S team wanted to become innovative in their approach and add video content that would be stimulating for their audience. For this project, our team liaised with the OH&S project consultant and created the story, “A Day In The Life Of”. Incorporating the current training module materials, we worked in conjunction […]
WHERE IT BEGINS When meeting people for the first time, most will ask what we do. Instinctively the words “we create videos for small businesses” pops into mind. Video content for the world of business can vary depending on what the purpose and audience is. We often label the types of productions so people can identify with the product. There are testimonials, training videos, brand stories, documentaries, events, promotional videos and the list can go on. And in the end, after really considering what all of these types of videos do, there are two most important components of a strong […]
Communicating to membership base can be a tricky one, especially when changes are made and members need need to update information. When enhancing a website program for a membership search in an organisation, it often helps to see the benefits from the eyes of the consumer. For this clip, we followed Fiona from The Garage Studio & two of her clients. We explored the interaction of a wedding & corporate client in using Search for a Pro, and wove animation to give it some ‘pop’. Music: Audiojungle AIPP Search for […]
Part of a brand awareness campaign, this video is the third production for Bluey Merino Traveling to Walcha NSW earlier this year, we had the privilege to capture the soul of the Karori farm and the people who grow the wool for the Bluey Merino garments. In this short film we capture the people in their work and give you the opportunity to share the heart behind the growers. A huge thanks to Rob & Katrina from Karori for their cooperation and most importantly, to Bluey Merino for giving us this opportunity. Music licence: The Music Bed bluey merino – […]
I can’t believe the cost of that event?!?! This is an objection most event organisers would face and can sometimes, in spite of an amazing array of presenters, be hard to overcome. I’ve organised events myself (for my video industry colleagues) and have on many occasions heard these very words. How do you justify? How do you over come this? How do you prove that the educational and social events organised are AMAZING and well worth the investment? Play Strategic Most event organisers will use multiple strategies to get the word out about the planned event. There will be blog […]
The story of “The Angry Butcher” initially commenced as a project to raise awareness of depression and to support the beyondblue charity fundraiser, at The AIPP Nikon Event in Perth this year (2015). When Rochelle and I first met Bruce, we knew that he had a story that would evolve far deeper than just an awareness and fundraising film. It’s often difficult for a person to share moments in their life that shape and change them…whether it be good or bad experiences. But one thing we know is that these experiences make us who we are, and that is worth […]
As an educator, I know the value of keeping an audience engaged. It can be a tough gig and especially at a conference where a key goal is to be visually stimulating and educational. This year we teamed up with Nicola McKay, FBA Vic State Manger to create a video case study that became the basis and reference point for all other presenters. For FBA, the case study has become a far greater tool than just for the event. In speaking with Nicola, she has mentioned that many attendees have since spoken about the video, which allowed them to put […]
Travis Burge at LinkedIn :: Profile Video Personal Brand // Melbourne Corporate Video ~ Preface Films from Preface Films on Vimeo. It has often been talked about how video is such an effective tool for business. It can also be said that film can highlight your personal achievements, thus creating a bio that speaks volumes beyond just the written word. For this project, we worked with Travis Burge, Business Leader and Disruptive Technology Evangelist from LinkedIn Melbourne Office. Drawing on his expertise, our goal is to showcase the skills he has and the traits that have made him a valuable […]