The year 2020. It’s a year that we will never forget with COVID-19. This film was created at the onset of restrictions where hygiene and social distance were the first rules we needed to follow. With a great staff to work with, we were able to capture some cool aerials and produce this first clip of many for the Moreland Council YMCA centres.
It’s exciting to create something special for a school that showcases the amazing talents of students & teachers. We were commissioned tp capture & create a short clip that would sit in the HOME PAGE banner of Catholic Regional College, Caroline Springs new website. This was a co-ordinated effort to showcase the main areas as well as how students best used each space.
Moving into a digital age where more and more people are using web platforms for payments, Melton City Council have been working on developing an easy gateway for residents and businesses to makes quick and easily. Melton City Council is making it easier for you to do business with us. You now have more options to pay your rates, animal registration renewals and other bills online. You can now pay your bills via the web or a mobile device. You can even pay at one of our new self-serve kiosks at Caroline Springs and Melton Libraries. Melton City Council is […]
Ask us for a quote, book us before December 2019, film in January 2020 and SAVE 40% Networking for me (Rochelle) is one of the enjoyable parts of my business…I love meeting new people. Whilst working on our Sunbury Local Businesses project and meeting up with one of the Melton Council staff at an event, we had the opportunity to create some videos that were geared at supporting Melton’s local businesses. Venture Melton is run by the council, and is a local group of savvy business owners who come together to learn, be inspired and network. Our first networking […]
Ask us for a quote, book us before December 2019, film in January 2020 and SAVE 40% Networking for me (Rochelle) is one of the enjoyable parts of my business…I love meeting new people. Whilst working on our Sunbury Local Businesses project and meeting up with one of the Melton Council staff at an event, we had the opportunity to create some videos that were geared at supporting Melton’s local businesses. Venture Melton is run by the council, and is a local group of savvy business owners who come together to learn, be inspired and network. Our first networking […]
This year, 2019, has been a year of rekindling old relationships. Kerrianne was a staff member of the AIPP and so knew her well from days gone by. Since she left, she has gone to do many things and one new venture that she has embarked on , is to create a new website and plan to create a site where new parents, grandparents or carers can go to, to find activities and place that are safe for their children. Google is amazing but also lacks some information. With her site, she hopes to help people who are in the […]
Building relationship that last can make a huge difference. I have known Sally for quite a few years through our Macedon Ranges Business Network Group – we called it MR BNG. I’m always chuffed when someone says that we are first in mind when it comes to creating video and I was thrilled that after a few years had lapsed, Sally contacted me for NIODA. After our first meeting and creating an initial outline, it required to get board approval. It was my good fortune that it was approved and we then went on to organise the shoot. This their […]
EXPAND YOUR CURRENT MARKET THROUGH SOCIAL MEDIA EXCLUSIVE TO SUNBURY LOCAL BUSINESSES Social Media is all about building your reputation. The more your customers see you, the greater confidence they have in Your Business. By creating video content for social, it gives your followers opportunities to see your Business in person. They hear, see & feel what you are sharing and building a connection with your brand. Are you struggling to update your content on social media? With a planned strategy, you can share the latest news, feature a product or service, or let your audience know what’s happening in the […]
For many people who are not as savvy with the latest social media trends, or do not have time to give it the attention it requires to understand all of the available options, exploring something new can be quite daunting. I know myself that as platforms such as Instagram, Snapchat and the plethora of Apps that keep popping up as another new alternative to build awareness of Preface Films or raise my own professional profile, my mind sometimes feels like it may explode. Many of my clients and colleagues are feeling a strong sense of ‘overwhelm’. How is it possible […]
May I please ask you a question or two? Why are you considering creating video content for your business? Is it because you have developed a well thought out plan to engage or influence your organisation’s stakeholders or clients in their buying / decision cycle, or is it because of all the hype you are reading about video? If it’s because of the hype, you are not alone! While there are valid reasons for the massive publicity campaigns currently driving the message to add video to your communication strategy, this message may not be as relevant for some organisations as […]
I’ve wanted to share today’s advice with you for quite some time, but I’ve been very cautious about how to approach this. As an advocate for my clients, I help organisations use video to communicate with and educate their local and broader communities. If you lead the communication for a medical research organisation and are exploring the role of video, either as part of staff training or to engage potential patients and clients, the Preface Films team can help advise you on the best approach. At the outset, I am legally obliged to inform you that the advice I am […]
Safety at Work has become an increasingly important priority for Australian organisations. The Safe at Work website reminds us that “every worker has a right to work in a safe environment and expect to come home from work in the same state of health as they left”. Monash University is an example of an employer who genuinely cares for their workers, with the OH&S department dedicated to providing a safe workplace and training for 80,000 staff. Preface Films is very proud to partner the OH&S department as they’ve transitioned from PowerPoint based training to providing learners with content […]
We are extremely excited and proud to share that we have been awarded the WINNERS in two categories and are FINALISTS in another. Working with the Monash OH&S team, our entry for the ‘Staff Induction’ video took out the honour of 1st place in the INDUCTION category. Similarly, our video that shared the experiences of the Australian Clinical Labs staff at Broken Hill, was awarded the Winner of the WEB (under 10mins) category. It’s a privilege to be working with some amazing teams in these corporate organisations and we look forward to producing more high calibre work with them […]
Have you made a significant retail purchase lately? As a rule, I avoid the shops, as I am a busy business owner and my time is precious. As a video producer, I’d like to share a recent purchase experience where I found myself smack bang in the buyer journey experience. I enjoyed this purchase process for two very different reasons. The first reason was because I needed to update some of my tools of trade, and the second reason was because I experienced the third step in the buyer journey, which I often share with clients when we talk video […]
We love to share how communities are cared for and tell their video story! This is a glimpse of a recent visit to Broken Hill and the Royal Flying Doctors Service with Australian Clinical Labs. You don’t often get to see behind the scenes and how one organisation supports another – they are amazing people in Broken Hill and a great strength to the community! Your stories, your people – let us film them for you to share! Call (03) 9740 8018, email info@prefacefilms.com.au
We are living in interesting times where we are required to consume a lot of information each day. Whether it be on your device, television, on the way to work, when you put petrol in your car . . . there’s a lot to take in. If your role is to help your brand, service or organisation get noticed by the right person, how do you combat this? It’s critical to get the right people to notice you, and yet, and with so many messages coming at people every single day, you need to do this well to […]
In the last few years I’ve been exploring in detail the importance of viewing your content goals in the context of the emotional connection and outcome you are trying to achieve from the person or people or group you are trying to influence with your content. Understanding this for both Preface Films and our clients, has enabled me to develop a much deeper understanding that I use with with clients wishing to achieve greater results with their video content. Start at the Beginning Understanding the buyer journey is at the heart of the approach I take with clients who wish […]
Why it is Important to Understand the Buyer Journey There are 3 steps in the Buyer Journey including: 1. Why – The Importance of Emotional Connection 2. How – Getting the Right People to Notice?! 3. What – The Final Rational Decision to Buy / Act (AKA conversion!) I like to visualise the 3 steps in the buyer journey as a timeline (as per the diagram below). While there are not specific dates, there is a natural order that shows us when a client travels that road, creating a visual that helps my clients understand the need to plan appropriate […]
Promoting your next event, conference or seminar should happen now. One of the biggest challenges for any organisation who run events, is to show a wider audience a glimpse of what the event is all about. For Monash University’s OH&S Department, our goal was to capture the day and show all of the elements that they pull together, to create an experience for their attendees that’s not only engaging but fun. This is a glimpse of their 2016 OH&S conference that was held at Clayton. Monash will use this clip on the web, in opening addresses for meetings and to gain […]
Everybody knows that staff training is important for any business. Right? After all, if you don’t train new staff successfully then they won’t be effective, they won’t be engaged and may feel overwhelmed. The question is how do you train and educate new and existing staff in a fun, memorable and cost effective way. The answer for many businesses is video. Video has the advantage of training and educating the viewer, while also engaging them. This means your staff will retain more information and will be effective sooner. Here are the reasons why videos are ideal for training and […]