I can’t believe the cost of that event?!?! This is an objection most event organisers would face and can sometimes, in spite of an amazing array of presenters, be hard to overcome. I’ve organised events myself (for my video industry colleagues) and have on many occasions heard these very words. How do you justify? How do you over come this? How do you prove that the educational and social events organised are AMAZING and well worth the investment? Play Strategic Most event organisers will use multiple strategies to get the word out about the planned event. There will be blog […]
The story of “The Angry Butcher” initially commenced as a project to raise awareness of depression and to support the beyondblue charity fundraiser, at The AIPP Nikon Event in Perth this year (2015). When Rochelle and I first met Bruce, we knew that he had a story that would evolve far deeper than just an awareness and fundraising film. It’s often difficult for a person to share moments in their life that shape and change them…whether it be good or bad experiences. But one thing we know is that these experiences make us who we are, and that is worth […]
Travis Burge at LinkedIn :: Profile Video Personal Brand // Melbourne Corporate Video ~ Preface Films from Preface Films on Vimeo. It has often been talked about how video is such an effective tool for business. It can also be said that film can highlight your personal achievements, thus creating a bio that speaks volumes beyond just the written word. For this project, we worked with Travis Burge, Business Leader and Disruptive Technology Evangelist from LinkedIn Melbourne Office. Drawing on his expertise, our goal is to showcase the skills he has and the traits that have made him a valuable […]
Aitken College is an innovative school so creating a conference style program to prepare year 12 students, is something of a different approach. Working with Aitken College at the start of 2015, we were asked to capture the essence of a program that was geared towards enlightening parents, teachers and the directors of the school of what students were experiencing. Our goal for this project was to capture the essence of what the students were experiencing, and share a professional viewpoint of the presenters. Music: Audiojungle Aitken College – Year 12 Conference 2015 from Preface Films on Vimeo.
This personal story that Craig shares, has a deep rooted purpose that explores men’s health. As part of a personal project, Craig has embarked on a journey to capture the amazing images that men in their sheds experience. In answer to a call to support his project with a film piece, Dean undertook it as his personal project, using his talents & energy to create something that he too is passionate about….stories with soul! A note from Craig about his project: Men Shed Photography – A method of therapeutic health benefits through the use of photography as a visual narrative […]
Melbourne Corporate Video// Bluey Australia – Live Active Everyday :: Preface Films from Preface Films on Vimeo. Working with amazing Australian based companies is always a pleasure. This journey took the team through Lake Crackenback, The Blue Mountains and parts of Sydney central, to create an action packed clip that showcases the endurance of Bluey Merino garments. Preface Films is proud to present the Bluey Australia – Live Active Everyday With Special thanks to Brendan Davies, Matthew Tripet, Joanne Brischetto, Jason & Rebecca Lorch, Favourite Cycles Manly & Sydney Harbour Kayaks Music Licence: The Music Bed
Melbourne Corporate Video // Chambers Institute – Short Film :: Preface Films from Preface Films on Vimeo. Learning is a journey – it never ends! It can become a bigger challenge when you migrate, whether it be interstate or overseas. As many new migrants know, language can add to the hardship of learning and surviving in a new country. You could be absolutely brilliant in your chosen profession but the language barrier can be such an overwhelming road block. For this school, we took on the project knowing that Chambers Institute wanted to be different – to take a film […]
The first of many film clips that the team at Preface will be creating for Family Business Australia (FBA). FBA is a peak body who is dedicated in working with family businesses, to advocate on behalf of their members, promote their successes and foster their sustainability and longevity. Steve Sampson from Lionel Samson Sadliers Group & the current national FBA chairman, addresses new members and welcomes them into the FBA community. In this video clip, Steve shares some of the opportunities available and introduces some of the recognised members who have contributed in the growth of Family Business Australia. We […]
With a new addition to Office Space Central at Flemington Rd, we were asked to create a video to promote the appeals of the location. Our meeting with the office manager highlighted key points that he wanted to bring out – close to the city, freeways and parks, with onsite parking available. Taking this on board, our team put their heads together to create a promotional film that captured the essence of this office space. As a business owner, we felt that seeing these benefits through the eyes of a professional would make this company stand out from their competitors…real […]
Ambassadors for the Accredited Professional Video Producers of the AIPP Our team here in Melbourne have been supporting marketing departments in the corporate and commercial sector for various industries. As online content has become the norm for pushing ideas and striking the right chords with audiences we have been creating vignettes around the globe for various uses that apply to online marketing strategies ie: seasonal promos, making of / behind the scenes, human stories + city profiles etc. Below is a short article that is written to explain the power of branding. In our other blog posts there are […]
Seldex Story // Crafting photo albums that last forever! from Preface Films on Vimeo. Our world is moving at such a rapid pace – it has become a digitalised world. Often I feel we forget the meaning of photos…even though we know the value and treasure them deeply, it can be something we take for granted. Families share images online to the world – with so many options from facebook, instragram and so on. But what about the album? Have we forgotten the experience of sitting around the table and reliving these moments? This story shares the detail & care […]
Melbourne Corporate Video // AFA Group ~ Committed to your Dreams! :: Preface Films from Preface Films on Vimeo. Preface Films was commissioned to work with the AFA Group to create a series of videos that delves into the stories of real life clients. With this first project, we explore a now retired client whose life changing experiences and commitment to his family business, would be drastically different if not for the advice and guidance given by the AFA Group. For this project, our team explored what was unique to this client – what he enjoyed as part of his […]
Crafting a story that is geared towards our own industry, video producers is somewhat of a challenging exercise. We had in our minds the need to focus on key elements that the AIPP wanted to bring out, whilst being fully aware of the need to make this a creative film clip. With such synergies lying between video producers and photographers, we looked at honing on elements that were both similar and unique. The focus on lighting and composition as the two transferable skills between the art forms, with audio being a speciality to video production help form the composition of […]
Rustica Sourdough Bakery & Cafe is situated in the heart of Brunswick St, Fitzroy. Melbourne is known to be a town that’s full of artistry & character. The diversity of the culture allows for creative people to bring their own individuality into everything they do. So is the case with Rustica – a bakery with unique charm that brings warmth as you enter the doors, yet with a style that is truly rustic. For this piece, the team of Preface Films & Brought To You By have captivated the “dare to be different” philosophy of the owner to create something […]
Bluey Australia ~ The Making of Bluey Australian Merino Wool Garments from Preface Films on Vimeo. This is only the beginning of Bluey’s story and Preface Films is proud to partner in their adventures. Bluey brings to life their passion in creating incredible garments. “At Bluey Australia they run an integrated value chain and manage the sourcing, processing, design and making up of all their Merino active lifestyle garments. Their approach to managing consistent quality, innovative design and manufacturing garments for everyday wear is apparent in their selection of committed and best in class partners. They are proud to make […]