This is a bit of a ‘pat on the back’ post. I feel we are entitled for a bit of self-indulgence, after yet another lockdown. Dealing with our clients, sometimes we get feedback. Usually, we get feedback for our productions in the form of making corrections or changing something that stakeholders in essence, don’t like. It’s not personal – it’s business. Our goal is to make them happy anyway. So, when a sign off happens, it’s a bit of an internal celebration – a big YES! We also get paid…anther reason to celebrate 😊 Recently, I had been thinking about […]
We were contacted By Robyn from the Goulburn Valley Branch who asked us if we could capture the stories of some of their members. They had applied for a grant so it took a little while for this to eventuate. As fate has it, we filmed just before the restrictions came into effect. What we discovered from interviewing the members is support required after a heart attack, not just for the person who has had the attack, but for the family who also need to deal with the illness. Heartbeat Victoria Inc. is a not-for-profit organisation that provides peer support […]
The year 2020. It’s a year that we will never forget with COVID-19. This film was created at the onset of restrictions where hygiene and social distance were the first rules we needed to follow. With a great staff to work with, we were able to capture some cool aerials and produce this first clip of many for the Moreland Council YMCA centres.
It’s exciting to create something special for a school that showcases the amazing talents of students & teachers. We were commissioned tp capture & create a short clip that would sit in the HOME PAGE banner of Catholic Regional College, Caroline Springs new website. This was a co-ordinated effort to showcase the main areas as well as how students best used each space.
Creating content for your business is never about you – it’s about your audience. Whilst many business owners want conversion, many don’t necessarily understand what that content should look like. And sometimes, what you think it should look like, doesn’t always align with the outcomes you intend. This is where understanding the ‘Buyer Journey’ and considering your strategy is valuable. So, what does the ‘Buyer Journey’ mean and how does that fit into a strategy? Well, the ‘buyer journey’ is the process that all people go through – from the point of deciding they want or need something, to investing […]
Moving into a digital age where more and more people are using web platforms for payments, Melton City Council have been working on developing an easy gateway for residents and businesses to makes quick and easily. Melton City Council is making it easier for you to do business with us. You now have more options to pay your rates, animal registration renewals and other bills online. You can now pay your bills via the web or a mobile device. You can even pay at one of our new self-serve kiosks at Caroline Springs and Melton Libraries. Melton City Council is […]
This year, 2019, has been a year of rekindling old relationships. Kerrianne was a staff member of the AIPP and so knew her well from days gone by. Since she left, she has gone to do many things and one new venture that she has embarked on , is to create a new website and plan to create a site where new parents, grandparents or carers can go to, to find activities and place that are safe for their children. Google is amazing but also lacks some information. With her site, she hopes to help people who are in the […]
Building relationship that last can make a huge difference. I have known Sally for quite a few years through our Macedon Ranges Business Network Group – we called it MR BNG. I’m always chuffed when someone says that we are first in mind when it comes to creating video and I was thrilled that after a few years had lapsed, Sally contacted me for NIODA. After our first meeting and creating an initial outline, it required to get board approval. It was my good fortune that it was approved and we then went on to organise the shoot. This their […]
Working with the team at Bureau Veritas was loads of fun. Part of the goals of BV’s Senior VP, Jon Landau, was to encourage staff to participate in the acting…and they did a tremendous job! OH&S training can be sometimes tedious but here with BV & Joey Teo (Marketing Co-ordinator) we worked to put the fun into safety. Have a look and see how this approach can work for your company.
EXPAND YOUR CURRENT MARKET THROUGH SOCIAL MEDIA EXCLUSIVE TO SUNBURY LOCAL BUSINESSES Social Media is all about building your reputation. The more your customers see you, the greater confidence they have in Your Business. By creating video content for social, it gives your followers opportunities to see your Business in person. They hear, see & feel what you are sharing and building a connection with your brand. Are you struggling to update your content on social media? With a planned strategy, you can share the latest news, feature a product or service, or let your audience know what’s happening in the […]
As we head into the last month of the year and nearing Christmas, I have been more reflecting of the past and how it has shaped our company & ourselves. The season is for giving and whilst there are many religious denominations and cultural difference in our community, it warms my heart to know that difference makes us unique, but the gift of giving transpires all boundaries. I worked out that I have been involved in volunteer organisations for over 17 years – wow! The first position I held just prior to my son being born, was as treasurer of […]
For many people who are not as savvy with the latest social media trends, or do not have time to give it the attention it requires to understand all of the available options, exploring something new can be quite daunting. I know myself that as platforms such as Instagram, Snapchat and the plethora of Apps that keep popping up as another new alternative to build awareness of Preface Films or raise my own professional profile, my mind sometimes feels like it may explode. Many of my clients and colleagues are feeling a strong sense of ‘overwhelm’. How is it possible […]
May I please ask you a question or two? Why are you considering creating video content for your business? Is it because you have developed a well thought out plan to engage or influence your organisation’s stakeholders or clients in their buying / decision cycle, or is it because of all the hype you are reading about video? If it’s because of the hype, you are not alone! While there are valid reasons for the massive publicity campaigns currently driving the message to add video to your communication strategy, this message may not be as relevant for some organisations as […]
I’ve wanted to share today’s advice with you for quite some time, but I’ve been very cautious about how to approach this. As an advocate for my clients, I help organisations use video to communicate with and educate their local and broader communities. If you lead the communication for a medical research organisation and are exploring the role of video, either as part of staff training or to engage potential patients and clients, the Preface Films team can help advise you on the best approach. At the outset, I am legally obliged to inform you that the advice I am […]
Safety at Work has become an increasingly important priority for Australian organisations. The Safe at Work website reminds us that “every worker has a right to work in a safe environment and expect to come home from work in the same state of health as they left”. Monash University is an example of an employer who genuinely cares for their workers, with the OH&S department dedicated to providing a safe workplace and training for 80,000 staff. Preface Films is very proud to partner the OH&S department as they’ve transitioned from PowerPoint based training to providing learners with content […]
It is widely reported that video content is an increasingly preferred method for people to consume information about your brand or organisation when they are online. Whether you or your team have embraced video as part of your strategy or not, you may yourself be aware of the suggestions to include captions in your videos (which makes perfect sense and enables you to have your videos watched from devices when fellow commuters or partners do not want to be disturbed while watching their favourite shows). You may have also been hearing the most recent news on the many features available […]
Our goal is to get to the heart of each story we tell, whether it be from a scripted page or documenting a life well lived. We create stories that engage an audience by captivating them through emotion. Our objective is to connect with your audience . . . through tears, laughter and a deeper understanding of you, your business, your story. So today I’d like to introduce you to The Preface Films team and share a little about our individual stories, by shining a light into the lives of the unique individuals who make up our team. We care […]
We are extremely excited and proud to share that we have been awarded the WINNERS in two categories and are FINALISTS in another. Working with the Monash OH&S team, our entry for the ‘Staff Induction’ video took out the honour of 1st place in the INDUCTION category. Similarly, our video that shared the experiences of the Australian Clinical Labs staff at Broken Hill, was awarded the Winner of the WEB (under 10mins) category. It’s a privilege to be working with some amazing teams in these corporate organisations and we look forward to producing more high calibre work with them […]
Have you made a significant retail purchase lately? As a rule, I avoid the shops, as I am a busy business owner and my time is precious. As a video producer, I’d like to share a recent purchase experience where I found myself smack bang in the buyer journey experience. I enjoyed this purchase process for two very different reasons. The first reason was because I needed to update some of my tools of trade, and the second reason was because I experienced the third step in the buyer journey, which I often share with clients when we talk video […]
We love to share how communities are cared for and tell their video story! This is a glimpse of a recent visit to Broken Hill and the Royal Flying Doctors Service with Australian Clinical Labs. You don’t often get to see behind the scenes and how one organisation supports another – they are amazing people in Broken Hill and a great strength to the community! Your stories, your people – let us film them for you to share! Call (03) 9740 8018, email info@prefacefilms.com.au